Benedict Cumberbatch & Letitia Wright Front Prada’s Sustainable Re-Nylon Campaign 2026
MILAN — Benedict Cumberbatch and Letitia Wright are once again partnering with Prada, venturing to Hawaii and Japan for the latest installment of the Prada Re-Nylon campaign. The collaboration, which includes documentary films produced by National Geographic CreativeWorks, spotlights the brand’s commitment to sustainable practices and ocean conservation.
The Re-Nylon project, initially launched in 2019, centers around a fully circular textile created from regenerated nylon. This material is derived from plastic waste collected from landfills, textile fiber waste, and the oceans, offering a sustainable alternative to virgin nylon – a material Miuccia Prada first introduced into the luxury market in the 1970s with her signature nylon bags.
The campaign’s latest phase, documented in two films, features Cumberbatch and Wright engaging with marine environments and local conservation efforts. Cumberbatch, a returning face for the Re-Nylon campaign, having previously appeared in the 2024 and 2025 iterations, filmed in the Izu Peninsula and Kamakura, Japan, alongside photojournalist and Sea Beyond goodwill ambassador Elisabetta Zavoli. The film showcases the region’s rich marine life and highlights the work of local researchers.
In the documentary, Cumberbatch shares his personal connection to nature, stating, “I’ve always found solace being in nature and to me diving is a special kind of immersion.” He is shown scuba diving and encountering marine creatures, including a sea turtle. The film also introduces Sakana-kun, a Japanese ichthyologist, professor, and artist, and his Exploration Team, which engages elementary school students in marine education and beach cleanup activities.
Prada’s support for Sakana-kun’s Exploration Team is facilitated through the Sea Beyond project, the brand’s ocean literacy and education initiative launched in partnership with the Intergovernmental Oceanographic Commission of UNESCO (UNESCO-IOC). Since 2023, one percent of all proceeds from Re-Nylon products has been allocated to Sea Beyond.
Lorenzo Bertelli, Prada Group’s head of corporate social responsibility, emphasized the brand’s dedication to ocean conservation, stating, “With the Prada Re-Nylon collection, we reaffirm our commitment to supporting the Sea Beyond project, continuing to promote ocean literacy among younger generations. We firmly believe that education and awareness are fundamental drivers of long-term change, and that fashion can play an active and responsible role in this process.”
Bertelli also highlighted the circularity of the Re-Nylon process, noting that the material can be recycled again at the end of its life without downcycling, preserving its quality and value. “At the same time, through the collaboration with our partner Aquafil, the Re-Nylon components of the new collection can be recycled again at the end of life back to their original purity, without downcycling, telling the story of a project that preserves the integrity and the value of the original fabric,” he said.
The second documentary, featuring Letitia Wright, was filmed in Oahu, Hawaii, and is scheduled for release on . Both films are produced in collaboration with National Geographic CreativeWorks, Prada’s partner for Re-Nylon storytelling since 2019.
The broader context of the Re-Nylon initiative reflects Prada Group’s growing commitment to environmental sustainability and cultural engagement. Last year, the group established the Multi-Partner Trust Fund for Connecting People and Ocean in collaboration with UNESCO, a first-of-its-kind initiative designed to expand the reach of the Sea Beyond project. Prada Group has initially pledged 2 million euros toward the trust fund, with plans to open it to additional financial contributors and partners.
The Re-Nylon campaign represents a significant step for Prada, demonstrating a commitment to not only producing luxury goods but also actively contributing to environmental preservation and education. By leveraging its platform and partnering with organizations like National Geographic and UNESCO, Prada is positioning itself as a leader in sustainable fashion and responsible corporate citizenship.