Chloé Bartoli’s Spring Wardrobe Essentials: Selena Gomez’s Stylist Shares Closet Edit Tips
Spring closet cleanouts are rarely glamorous, but celebrity stylist Chloé Bartoli is aiming to change that. The founder of the elevated essentials brand ÉTERNE is sharing her philosophy for a streamlined wardrobe, emphasizing quality over quantity and a focus on pieces that genuinely feel good to wear. Bartoli, known for dressing stars like Selena Gomez, Shay Mitchell, and Miranda Kerr, believes a thoughtful edit is the key to effortless style.
Bartoli’s approach isn’t about chasing trends, but about building a foundation of versatile pieces. And for her, that foundation starts with denim. She recently expanded ÉTERNE’s denim offerings, driven by a personal obsession and a desire to create the perfect everyday jean. “I’m a huge denim person. I wear it almost every day and have collected vintage Levi’s for years,” she explained to Entertainment Tonight. “It felt like a natural extension of ÉTERNE because it’s the ultimate essential.”
The Pursuit of the Perfect Fit
The goal, according to Bartoli, isn’t just to replicate the look of well-worn denim, but to achieve the feel of it right off the rack. “They should feel easy, like you’ve had them forever, but still hold you in the right places,” she says. This emphasis on comfort and wearability extends to the rest of the ÉTERNE line, which includes Baby Tees, French Terry sets, and cashmere sweaters.
Bartoli herself gravitates towards a uniform of these core pieces, particularly when spending time in Malibu. “I always wear our Baby Tee, our French Terry sets, especially when I’m in Malibu, and the Francis cashmere sweater because it’s incredibly lightweight and easy to layer,” she shared. The brand’s aesthetic—and Bartoli’s personal style—has clearly resonated with a high-profile clientele, including Hailey Bieber, Kendall and Kylie Jenner, Zoë Kravitz, and Emily Ratajkowski, all of whom have been spotted wearing ÉTERNE.
Elevating the Everyday
Beyond the core essentials, Bartoli advocates for a strategic approach to elevating an outfit through contrast and thoughtful accessorizing. She favors mixing latest pieces with vintage finds and playing with proportions – pairing something fitted with something more relaxed. “That always makes an outfit feel more considered,” she notes.
Accessories, in Bartoli’s view, have the power to completely transform a look. She leans towards masculine gold jewelry, vintage Western belts, and classic footwear. “A great belt, the right sunglasses, and a strong bag can completely transform a look,” she says. “I love a sleek, classic loafer or a cowboy boot. I’m drawn to pieces that feel timeless but still have character.”
The Art of the Edit
Perhaps the most crucial aspect of Bartoli’s wardrobe philosophy is her commitment to ruthless editing. She believes in a minimalist approach, prioritizing pieces that are worn consistently and letting go of anything that doesn’t earn its place in the rotation. “I’m particularly edited. If I’m not wearing something consistently, it’s gone,” she states. “I hold onto vintage and pieces that feel truly timeless. I’d always rather have fewer things that I love and wear than a closet full of options I don’t touch. I think that mindset naturally keeps everything clear and intentional.”
This principle extends to her advice for others tackling their own closet cleanouts. Bartoli recommends starting by removing anything that hasn’t been worn in a although, streamlining the color palette, and focusing on versatile pieces that can be styled in multiple ways. “Then rebuild with strong essentials like great tees, denim, and vintage pieces,” she advises. “That’s what makes a wardrobe feel complete.”
From Styling to Sustainable Essentials
Bartoli’s journey to creating ÉTERNE is rooted in her extensive experience as a stylist. As reported by Entertainment Tonight, she’s dressed a who’s who of Hollywood, honing her eye for effortless style and identifying the gaps in the market for truly versatile, high-quality essentials.
This experience informed the design of ÉTERNE’s second collection, as Bartoli delved into her own archives for inspiration. WWD detailed how she drew upon her years of styling to create pieces that feel both timeless and modern.
What’s Next for ÉTERNE
ÉTERNE continues to expand its core collection, focusing on refining its essential pieces and exploring new denim washes and fits. Bartoli’s commitment to quality and versatility positions the brand for continued growth in a market increasingly focused on mindful consumption. The brand’s social media presence, particularly on Instagram (@chloebartoli), remains a key driver of engagement and brand awareness, showcasing the pieces styled in real life and highlighting the brand’s aesthetic.