Demi Lovato & Stars Celebrate Taco Bell’s New Menu at Live Más Live Event

Let’s taco ‘bout a star-studded night! Demi Lovato, Benson Boone, Doja Cat, and a host of other celebrities descended upon The Palladium in Los Angeles on March 10, 2026, for Taco Bell’s “Live Más Live” event. The evening wasn’t just a party; it was a full-blown reveal of the prompt-food chain’s ambitious 2026 menu innovations, and a first-of-its-kind streaming event now available on Peacock.

A Menu Revolution Unveiled

More than 20 new food items were showcased at the event, signaling a significant push for innovation from Taco Bell. Among the highlights are the highly anticipated Flamin’ Hot® Nacho Fries, Doritos® Cool Ranch® Dusted Crispy Chicken Nuggets with Doritos® Cool Ranch® dipping sauce, and Mexican Pizza Empanadas. For those with a sweet tooth, Mountain Dew Baja Midnight™ also made its debut. The event, hosted by Vince Staples, blended performances, games, and sneak peeks at what the chain has in store.

Benson Boone, known for his hit songs and energetic stage presence, didn’t just attend the event – he actively participated in the menu reveal, debuting the Crème Brûlée Crunchwrap Slider with a signature backflip, according to Taco Bell’s official newsroom. Boone’s performance added an extra layer of excitement to the already buzzing atmosphere.

Beyond the Bites: Games, Performances, and Fan Recognition

The “Live Más Live” event wasn’t solely focused on food. Celebrities like Lil Jon and Ashley Park tested their Taco Bell knowledge in the “Made or Made Up” game, attempting to distinguish between real and fictional menu creations. Anderson .Paak brought a unique musical element to the evening, conducting a choir inspired by social media commentary from Taco Bell fans, transforming online enthusiasm into a live performance.

Ariana Madix hosted the “Live Más Live Cam,” capturing the energy of the event and showcasing the star-studded attendees. Nikki and Brie Bella joined Demi Lovato to present awards to Taco Bell’s most dedicated customers, recognizing their loyalty and passion for the brand.

Streaming and Exclusive Offers

For those who couldn’t attend in person, “Live Más Live: A Night at The Palladium” is now streaming on Peacock, marking the first time the event has been made available to a wider audience. Archyde reports that this move expands the reach of the event and allows fans across the country to experience the excitement. Taco Bell is also offering exclusive deals through the Taco Bell Rewards App, incentivizing fans to engage with the brand and try the new menu items.

A Look at the Stars in Attendance

The guest list read like a who’s who of entertainment. In addition to Lovato, Boone, and Doja Cat, Jason Sudeikis, Rachel Bilson, Peso Pluma, and Yeat were among the celebrities spotted at the event. Lovato’s presence, in particular, generated significant buzz, as she’s known for her outspokenness and connection with fans. The diverse range of attendees underscored Taco Bell’s broad appeal and its ability to attract a wide audience.

The Broader Context: Taco Bell’s Innovation Strategy

Taco Bell has consistently demonstrated a willingness to experiment with its menu, and the “Live Más Live” event is a testament to that commitment. The introduction of over 20 new items represents a substantial investment in innovation, aimed at attracting new customers and retaining existing ones. The company is clearly responding to evolving consumer preferences and the competitive landscape of the fast-food industry. The inclusion of items like the Crème Brûlée Crunchwrap Slider, a more unconventional offering, suggests a willingness to push boundaries and challenge expectations.

What’s Next for Taco Bell and its Fans?

With the “Live Más Live” event now behind them, Taco Bell is focused on rolling out its new menu items nationwide. The company is leveraging its digital platforms, including the Taco Bell Rewards App, to drive awareness and encourage trial. Fans can expect to see increased marketing efforts promoting the new offerings, as well as potential limited-time promotions and exclusive deals. The streaming availability of the event on Peacock provides an extended opportunity to generate excitement and reach a broader audience. Taco Bell’s continued focus on innovation and customer engagement suggests that this is just the beginning of a new chapter for the brand.

For those eager to dive deeper into Taco Bell’s menu innovations, the official Taco Bell website (https://www.tacobell.com/) provides detailed information on the new items and ongoing promotions. You can also identify updates and exclusive content on Taco Bell’s social media channels.