Doja Cat in Rwanda: Global Citizen Move Afrika Performance – Photos | News24
Doja Cat performs onstage during Global Citizen’s Move Afrika: Kigali at BK Arena on in Kigali, Rwanda. Photo by Jemal Countess/Getty Images for Global Citizen.
Grammy award-winning artist Doja Cat kicked off the third edition of Global Citizen’s Move Afrika tour with a performance in Kigali, Rwanda, on . The touring circuit, designed to fuel Africa’s creative economy, will continue in Pretoria, South Africa, on .
Move Afrika, a project of the world’s largest movement to end extreme poverty, Global Citizen, aims to expand across the African continent, creating jobs and economic opportunities in the creative industries. This year’s installment builds on the long-term mission to establish a pan-African music touring circuit.
The Kigali concert, held at the BK Arena, marks a significant moment for Rwanda’s growing presence as a hub for arts and culture. The event was held in partnership with the Rwanda Development Board. The tour then moves to South Africa, with the Pretoria performance scheduled for the SunBet Arena.
According to Global Citizen, Move Afrika 2026 also campaigns for stronger healthcare systems across the continent. The initiative, now in its third year, is a collaboration with PG Lang and Kendrick Lamar and counts Cisco as a major tour partner.
Tickets for the Kigali show were available for purchase at moveafrika.org. Mastercard cardholders were offered presale access to tickets for the Pretoria concert, beginning on .
The Move Afrika initiative represents a growing trend of international artists recognizing the importance of the African music market and investing in its development. The circuit isn’t simply about bringing established stars to the continent. it’s about fostering a sustainable ecosystem for African creatives.
While details regarding specific economic impact assessments are not yet available, the stated goal of Move Afrika is to drive investment and create opportunities for young Africans working in creative economies. The tour’s expansion to include both Rwanda and South Africa signals a commitment to diversifying its reach and impact across the continent.
Doja Cat’s involvement as a headliner brings significant attention to the tour. Her global appeal and genre-bending artistry are expected to draw large crowds and generate considerable media coverage. The choice of Kigali and Pretoria as host cities also reflects a strategic effort to tap into vibrant and growing music scenes.
The success of Move Afrika could serve as a model for other international touring circuits looking to establish a presence in Africa. The initiative’s focus on economic development and job creation sets it apart from traditional concert tours, positioning it as a catalyst for positive change within the continent’s creative industries.
The tour’s long-term vision is to create a self-sustaining pan-African music ecosystem, one that empowers local artists and provides opportunities for growth and collaboration. Move Afrika’s continued expansion and investment in Africa’s creative economies will be closely watched by industry observers and stakeholders.