Jay Wheeler on Grandma, Faith & His Music Evolution | POPSUGAR Latine

Jay Wheeler’s ascent in the reggaetón world isn’t just a story of talent and hard work. it’s a testament to the enduring influence of family, particularly the vibrant spirit of his grandmother, Clara Luz. For the Puerto Rican singer, his “abuela” isn’t simply a cherished relative, but a foundational figure who instilled the values and passion that fuel his music and connect him with fans. Wheeler’s latest projects, including his albums “Emociones” and “Emociones 1.5,” and a recent cover of the classic song “Piel Canela,” are all, in some way, a tribute to her impact.

A Bridge to the Past

The connection between grandparents and grandchildren often serves as a vital link to cultural heritage and personal identity. For Wheeler, that connection is profoundly personal. “One of the most beautiful treasures I have in my life is my abuela,” he says, describing her as someone who embraces life with a joyful energy. “She’s a person that loves to go out, who loves to party, and I’m lucky to still have her with me and have her healthy.” This zest for life, combined with a strong moral compass, has shaped Wheeler into the artist he is today.

Instilling Values and Faith

Beyond her lively personality, Clara Luz played a crucial role in shaping Wheeler’s character. He credits her with instilling in him a deep sense of respect, empathy, and faith. “She taught me to be respectful, to always be empathetic to people, and to have a healthy fear of God,” Wheeler explained. “I’m a person who believes very strongly in God, thanks to her.” This upbringing is reflected not only in his personal interactions – he’s known for preferring to go without sunglasses so fans can see his eyes – but also in the heartfelt sincerity of his music.

From “Musica Bueno Para Días Malos” to a Timeless Classic

Wheeler’s music blends old-school crooner sensibilities with the contemporary sounds of trap and reggaetón, a style that has made him a sought-after collaborator, particularly under the mentorship of DJ Nelson. His recent album, “Musica Bueno Para Días Malos,” explores the complexities of love with a futuristic edge. Still, it was a recent detour into a classic that allowed Wheeler to directly honor his grandmother’s influence.

The opportunity to cover “Piel Canela” – a beloved song with deep cultural resonance – arose through a partnership with McDonald’s, promoting their new “Grandma McFlurry.” Whereas initially apprehensive about revisiting such an iconic track, Wheeler approached the project with reverence. “I was actually really nervous since I know it’s a classic, that it’s something that you don’t seek to mess up,” he admitted. “So, my intention was never to build a better version or anything like that. My intention was just to make my version of a classic song — one that reminds me of my grandmother.”

A Family Affair: Clara Luz’s Musical Dreams

The connection to “Piel Canela” runs deeper than just a tribute. Wheeler revealed that his grandmother always harbored a passion for singing herself. “My grandmother always wanted to be a singer… and that inspired me,” he shared. “From a very young age, she instilled [that desire] in me. And she always wanted to be famous.” He fondly recalls a childhood video of them performing together, foreshadowing his own future success and, now, her moment in the spotlight.

The McDonald’s campaign provided that spotlight, culminating in a commercial featuring Wheeler and his grandmother. The campaign also included a TikTok competition, further amplifying the reach of the collaboration. The commercial showcases their heartwarming bond and celebrates the intergenerational love that inspired the project.

Madison Square Garden and Beyond

Currently, Wheeler is on tour, with a performance scheduled at The Theatre at Madison Square Garden the week after Puerto Rican Weekend. This concert will showcase his repertoire of reggaetón hits and trap bangers, solidifying his position as a rising star in the Latin music scene. But Wheeler isn’t limiting himself to one genre. He remains open to experimentation, embracing the possibility of exploring rock, classical music, and other styles. “I’m open to doing anything when it comes to music. There’s no limit. I’m always going to challenge myself to do everything,” he stated.

Collaborations and Future Projects

Wheeler’s willingness to collaborate extends to his personal life as well, with frequent partnerships with his wife, Zhamira Zambrano. While a duet with his grandmother hasn’t been confirmed, the possibility remains open. Regardless of what the future holds, Clara Luz will undoubtedly remain a guiding force in Wheeler’s life and career, a constant reminder of the values and passion that have brought him this far.

As Wheeler continues to evolve as an artist, one thing is certain: his grandmother’s influence will continue to resonate in his music and inspire him to push creative boundaries. His commitment to honoring his roots, combined with his willingness to embrace new sounds, positions him for continued success and a lasting legacy in the world of Latin music. TVMAO reports that Wheeler declares his grandmother is his “life’s most prized possession.”