Leah Kateb’s Pomegranate Princess: The New It Girl Fragrance?

Is a new “it girl” fragrance blooming? Leah Kateb, the Love Island season 6 runner-up and SKYLAR’s newly appointed Chief Creative Officer, has launched Pomegranate Princess, a scent already generating buzz among fans and fragrance enthusiasts. The release, announced March 20, 2026, taps into Kateb’s Persian heritage and her growing influence in the beauty world.

Known affectionately as the “people’s princess” by her followers, Kateb’s creative vision is quickly becoming a signature for SKYLAR. Pomegranate Princess follows her first fragrance, Double Dates, and signals a deeper commitment to translating personal experiences and cultural influences into accessible, appealing scents. The fragrance debuted at Sephora on National Fragrance Day, March 21, 2026, coinciding with Persian New Year, a period of renewal and celebration deeply rooted in Kateb’s background.

A Scent Rooted in Heritage

The fragrance itself is described as a “rich, sweet scent” with key notes of pomegranate, ripe strawberries, and frosting – a decidedly gourmand profile. Kateb emphasized the symbolic weight of the pomegranate, stating, “Pomegranates have always meant more than just sweetness—they’re a symbol of strength, abundance, beauty. That’s the spirit I poured into this fragrance. This isn’t just a scent. It’s a blessing.” This isn’t simply about creating a pleasant aroma; it’s about bottling a cultural narrative and a personal ethos. SKYLAR is positioning Pomegranate Princess as a “clean beauty” fragrance, appealing to consumers increasingly conscious of ingredient transparency and ethical sourcing.

From Reality TV to Creative Leadership

Kateb’s journey from reality television contestant to creative executive is an increasingly common narrative in the influencer age. She first gained recognition on Love Island, finishing as a runner-up in season 6. Love Island, the popular dating competition series, has become a launching pad for numerous personalities who leverage their platform into entrepreneurial ventures. Kateb’s transition to SKYLAR as Chief Creative Officer represents a strategic move for the fragrance brand, tapping into her engaged fanbase and authentic connection with a younger demographic. According to a press release, the launch of Pomegranate Princess marks the next chapter in Kateb’s creative leadership.

The Gourmand Fragrance Trend

Pomegranate Princess arrives amidst a surge in popularity for gourmand fragrances – scents that evoke edible notes like vanilla, chocolate, and fruit. These fragrances offer a sense of comfort and indulgence, resonating with consumers seeking escapism and self-care. E! Online recently highlighted the growing trend, noting the appeal of scents that are “good enough to eat.” The inclusion of pomegranate, a less common note in gourmand fragrances, sets Pomegranate Princess apart and adds a unique dimension to the scent profile.

Responding to Consumer Demand

SKYLAR isn’t just creating a fragrance; they’re responding to direct consumer feedback. The launch of Pomegranate Princess also introduces the brand’s first-ever travel spray format, a feature fans have been requesting for some time. This demonstrates a commitment to listening to their customer base and providing convenient options for enjoying their favorite scents. The travel spray is available for $33 at Sephora, while the full-size Eau de Parfum retails for $96. Sephora is the exclusive retail partner for the fragrance.

What’s Next for Pomegranate Princess and SKYLAR?

The initial rollout of Pomegranate Princess is focused on Sephora, both in-store, and online. SKYLAR will likely monitor sales data and consumer feedback closely to inform future marketing and distribution strategies. Given Kateb’s strong social media presence, continued engagement with her followers will be crucial for driving awareness and building brand loyalty. The success of Pomegranate Princess could pave the way for further collaborations between Kateb and SKYLAR, potentially expanding into other fragrance categories or beauty products. The brand’s ability to consistently deliver innovative and culturally relevant scents will be key to maintaining momentum in the competitive fragrance market.