Red Lips Are Back: SAG Awards 2026 Makeup Trends & Products

Red lips are officially having a moment. After a few seasons of muted tones and rosy nudes dominating red carpets, a bold, classic red lip took center stage at the 32nd Annual Actor Awards Presented by SAG-AFTRA, signaling a return to glamorous, old Hollywood aesthetics. The resurgence of this iconic look has beauty enthusiasts searching for the perfect shades and products to recreate the looks seen on their favorite stars – and retailers are taking notice.

The shift away from neutral lips has been brewing for a even as. While red lips never truly disappear from the beauty landscape, they hadn’t been a consistent trend on the awards circuit for some time. Recent runways and street style have hinted at a bolder direction, but the Actor Awards cemented the return of the red lip as a major beauty statement. This isn’t just about a color; it’s about a feeling – a nod to a bygone era of sophistication and confidence.

Reimagining Hollywood Glamour

The theme of the 32nd Annual Actor Awards, “Reimagining Hollywood Glamour From the ’20s and ’30s,” provided the perfect backdrop for the red lip revival. This era was defined by striking makeup looks, with red lips being a signature element. Stars and their makeup artists embraced the theme, offering a range of interpretations, from matte ruby reds to vampy, glossy finishes.

Several high-profile actresses showcased the trend, including Hannah Einbinder, Dove Cameron, Claire Danes, Abby Elliott, Irina Shayk, Jessie Buckley, Michelle Williams, Ali Larter, and Erin Lim Rhodes. Each star put their own spin on the classic look, demonstrating the versatility of the red lip and its ability to complement a variety of skin tones and styles. Dove Cameron, for example, has grow known for her striking beauty choices, and her take on the red lip at the awards was particularly noteworthy, garnering attention on social media and in beauty publications. You can see examples of her looks and others from the event on Vogue’s coverage of the event.

Beyond the Red Carpet: A Trend That’s Here to Stay?

The resurgence of the red lip isn’t limited to special occasions. Beauty industry experts suggest that bold lip colors are gaining traction for everyday wear, reflecting a broader trend towards self-expression and playful experimentation with makeup. This shift is particularly notable after a period where more understated makeup looks were favored.

While red and vampy lips traditionally peak during the fall and winter months, there’s a sense that this time, they’re sticking around for longer. This longevity could be attributed to the growing desire for statement-making looks and the influence of social media, where bold makeup trends often gain momentum. Harper’s BAZAAR highlighted the 10 best beauty looks from the awards, many of which featured striking red lip colors.

Finding Your Perfect Red

Replicating the red carpet looks is now easier than ever, with a wide range of lip products available to suit different preferences and budgets. From matte liquid lipsticks to creamy bullet lipsticks and lip liners, there’s a red shade and formula for everyone. The key is to find a shade that complements your skin tone and personal style.

For those seeking a classic, true red, options from brands like MAC, NARS, and Dior are consistently popular. If a more muted or vampy red is desired, shades with berry or brown undertones can be explored. Lip liner is also an essential component of a long-lasting, defined red lip look. Using a lip liner that closely matches your lipstick shade can help prevent feathering and create a polished finish. NewBeauty rounded up the best beauty looks from the red carpet, offering inspiration for recreating the looks at home.

The Importance of Prep

Before applying any lipstick, it’s crucial to prep your lips. This includes exfoliating to remove dead skin cells and moisturizing to create a smooth base. A lip balm can help hydrate and plump the lips, ensuring that the lipstick glides on evenly and lasts longer.

Choosing the Right Formula

The formula of your lipstick can also impact the overall look and feel. Matte lipsticks offer a long-lasting, velvety finish, while creamy lipsticks provide more hydration and comfort. Glossy lipsticks add a touch of shine and dimension, but may require more frequent reapplication.

What’s Next for Red Lips?

The momentum behind the red lip trend shows no signs of slowing down. As we move further into 2026, expect to see even more experimentation with different shades and finishes. Makeup artists are likely to continue pushing the boundaries of the classic red lip, incorporating unexpected textures and techniques. The influence of social media will also play a significant role in shaping the future of this trend, with beauty influencers and celebrities continuing to inspire and drive demand for red lip products. Retailers will undoubtedly respond by expanding their red lipstick offerings and launching targeted marketing campaigns to capitalize on the trend’s popularity.