How Ginori 1735 Went From Legacy Brand to the Internet’s Favorite Tableware

Walking through the Miami Design District on a humid Tuesday afternoon, you start to notice a pattern. It isn’t just the towering sculptures or the avant-garde architecture that catches the eye. it’s the interiors of the showrooms and the curated dinner parties spilling out onto the terraces of Brickell. There is a specific, vibrant energy returning to the tabletop—a shift away from the sterile, monochromatic minimalism that dominated South Florida’s high-end real estate for a decade. We are seeing the arrival of what some are calling the “Ferrari of tableware,” and for those in Miami, where opulence is a primary language, Ginori 1735 is becoming the ultimate dialect.

The Renaissance of “White Gold” in a Digital Age

For nearly three centuries, the name Richard Ginori was synonymous with a certain kind of European prestige—the kind of porcelain your grandmother might have kept behind glass, feared to be touched, and reserved for the most formal of occasions. However, as the brand transitioned into Ginori 1735, it underwent a metamorphosis that mirrored the broader shift in luxury consumption. It stopped being a museum piece and started being a status symbol for a generation that values “maximalism” as much as heritage.

The catalyst for this resurgence wasn’t just a change in name, but a strategic alignment with the Kering Group. After being acquired by Gucci in 2013, the house was revitalized under the creative direction of Alessandro Michele. Michele understood that the modern luxury consumer—particularly the millennial and Gen Z cohorts—doesn’t want “quiet luxury” in the traditional, beige sense. They want romance, historic eccentricity, and a sense of whimsy. By leaning into vibrant colorways and chinoiserie-inspired floral motifs, Ginori 1735 successfully bridged the gap between the artisans of Doccia and the “For You” pages of TikTok.

This evolution is particularly resonant in a city like Miami. The local aesthetic has always leaned toward the bold; from the Art Deco vibrancy of South Beach to the lush, eclectic gardens of Vizcaya Museum & Gardens, Miami residents have a natural affinity for pieces that make a statement. The brand’s ability to blend the architectural precision of the Catene collection with the floral exuberance of the Oriente Italiano line fits perfectly into the narrative of a city that views the home as a gallery of personal success.

From Doccia to the Design District: A Legacy of Innovation

To understand why a set of plates is suddenly a viral sensation, one has to look at the technical pedigree. Founded in 1735 by Marquis Carlo Andrea Ginori in Doccia, near Florence, the manufactory was born from a passion for “white gold.” This wasn’t just about utility; it was about the fusion of art and craftsmanship. The brand has a history of inviting visionaries to reshape its identity. In the 1920s, the legendary Italian artist Gio Ponti pushed the brand toward experimental, geometric designs, including the iconic Labirinto collection, which remains a touchstone for modernist enthusiasts today.

Fast forward to 1954, and Giovanni Gariboldi introduced the Colonna collection—a modular, stackable design that won the prestigious Compasso d’Oro prize. This commitment to innovation is what prevents Ginori 1735 from feeling like a relic. When you pair that historical depth with modern brand ambassadors like Jake Gyllenhaal and the leadership of CEO Mehdi Benabadji, you get a product that feels both timeless and urgent. For the Miami collector, owning these pieces is less about the act of dining and more about investing in functional art that retains its value through cultural relevance.

The Socio-Economic Shift Toward “Curated Living”

The rise of Ginori 1735 signals a larger trend in how the affluent are approaching their living spaces. We are moving away from the “catalog look”—where every piece of furniture is sourced from a single high-end vendor—and toward a curated, eclectic approach. This is the “collector’s mindset,” where a 1950s modernist vase might sit next to a 2026 floral platter, creating a dialogue between different eras of design.

In the context of Miami’s current real estate boom, this trend is amplifying the demand for specialized interior services. Homeowners are no longer looking for someone to simply “decorate” a room; they are looking for curators who can integrate high-art tableware, home fragrances, and crystal objects into a cohesive lifestyle. This shift is evident in the galleries surrounding the Perez Art Museum Miami (PAMM), where the intersection of fine art and domestic luxury is increasingly blurred. When tableware is treated as a sculpture, the dining room becomes the most important gallery in the house.

Navigating the New Luxury Landscape in Miami

Given my background in geo-journalism and market analysis, I’ve observed that when a global trend hits a hyper-local market like Miami, the challenge isn’t finding the product—it’s finding the expertise to implement it without it feeling like a showroom floor. If you are looking to integrate these high-status elements into your home, you need more than a shopper; you need a strategic team.

If this shift toward maximalist luxury impacts your home curation in the Miami area, here are the three types of local professionals Try to prioritize:

Maximalist Interior Curators

Avoid generalists. Look for designers who specifically reference “European Eclecticism” or “New Maximalism” in their portfolios. The key criteria here is their ability to balance bold patterns (like those found in the Oriente Italiano line) with the existing architecture of a Miami home without overwhelming the space. They should be able to demonstrate a history of sourcing from both heritage houses and contemporary artists.

Fine Art & Estate Consultants

Because Ginori 1735 has such a deep archive, there is a significant market for vintage Richard Ginori pieces. A qualified consultant should have ties to auction houses and a deep knowledge of the Gio Ponti era. Look for professionals who can help you distinguish between a mass-market piece and a museum-grade collectible, ensuring your tabletop is an asset, not just an expense. You can find more on current Miami design trends to see how these consultants are operating.

Luxury Estate Managers & Archivists

High-fire porcelain and crystal objects require specific maintenance and rotation schedules to prevent degradation and chips. For those with extensive collections, an estate manager specializing in “fragile assets” is essential. They should be trained in the proper handling, insurance valuation, and climate-controlled storage of porcelain, ensuring that your “white gold” remains in pristine condition for the next generation.

Ready to find trusted professionals? Browse our complete directory of top-rated shopping-tabletop experts in the Miami area today.