Samsung 2024 TVs: OLED & The Frame Updates Announced

Here in Chicago, we’ve always appreciated a good blend of art and technology. That’s why the news out of Samsung today – specifically regarding The Frame and Frame Pro TVs – feels particularly relevant. It’s not just about a new television; it’s about rethinking how technology integrates into our living spaces, and frankly, how it *looks* when it’s off. Samsung’s announcements, made on April 2nd, signal a shift towards a more refined, less intrusive home entertainment experience, and it’s a shift that’s likely to resonate with Chicagoans who value both aesthetics and innovation.

The Evolution of The Frame: More Than Just a Pretty Picture

For years, The Frame has occupied a unique niche in the TV market. It’s not necessarily about having the absolute best picture quality (though it’s certainly no slouch), but about transforming a traditionally black rectangle into a piece of art when not in use. The 2026 models, and especially the Frame Pro, are doubling down on that concept. The biggest news? The Frame Pro is getting a price cut. Last year’s models started at $2,199 for the 65-inch, climbing to $4,299 for the 85-inch. The 2026 series drops those prices to $1,999.99, $2,799.99, and $3,999.99 respectively. A 55-inch model is also being added, though pricing hasn’t been released yet. This makes the Pro significantly more accessible, and that’s important.

Chicago’s architecture and design scene is renowned, from the Art Institute to the homes in neighborhoods like Lincoln Park and Gold Coast. Residents here often prioritize aesthetics, and a TV that can blend seamlessly into a curated living space is a major draw. The regular Frame will also see updates, with larger 75 and 85-inch sizes coming later this year. Whereas a 98-inch model was showcased at CES, there’s no word yet on its availability.

Saying Goodbye to the One Connect Box

One of the more subtle, but potentially impactful, changes is the integration of cable connections directly into the TV itself. Previously, The Frame relied on a separate One Connect Box to manage all the inputs. While sleek, it added another component to deal with. Now, Samsung is streamlining the setup. To accommodate this, they’re including “back stoppers” – essentially built-in legs – that allow you to prop the TV a few inches away from the wall for easy access to the connections panel while mounted. This is a thoughtful touch, addressing a common pain point for those who want a clean, minimalist look.

This change could be particularly appealing to Chicago condo dwellers, where space is often at a premium and minimizing clutter is key. The Frame Pro, however, will continue to use the wireless One Connect Box. Both TVs will feature Samsung’s latest glare-free screen technology and AI enhancements, including an “AI Soccer Mode.” While performance is expected to be similar to last year’s models, the refinements in design and usability are significant.

The OLED Factor and Samsung’s Response

The timing of these announcements is interesting, especially considering the growing popularity of OLED TVs. As a Reddit discussion from April 2025 highlights, the question of whether to choose a Frame or an OLED is a common one. Samsung itself is addressing this with its QD-OLED technology, and the flagship S95H QD-OLED TV is now getting the metal bezel frame treatment, further blurring the lines between the two product lines. The key takeaway is that Samsung is offering options for different priorities. If you want a TV that truly disappears when turned off, The Frame remains a compelling choice. If you prioritize absolute picture quality, the QD-OLED is the way to go.

For those considering an upgrade in the Chicago area, it’s worth noting that local retailers like Abt Electronics in Glenview and Best Buy locations throughout the city will likely be showcasing these new models soon. The Chicago Consumer Electronics Show (CCES), held annually at McCormick Place, is another excellent opportunity to see these TVs in person and compare them to other options.

Navigating the Upgrade: A Local Resource Guide

Given my background in home technology consulting, if this trend towards integrated, aesthetically-focused TVs impacts you here in Chicago, here are three types of local professionals you’ll likely demand to consider:

Professional TV Installers:

Don’t underestimate the importance of a professional installation, especially with wall-mounted TVs. Look for installers with experience mounting The Frame specifically, as the flush-mount design requires precision. Check online reviews and ensure they are licensed and insured. They should be familiar with running cables *within* walls for a truly clean look, a common request in older Chicago buildings.

Custom Home Theater Designers:

If you’re planning a more comprehensive home theater setup, a designer can aid you integrate the TV seamlessly with your sound system, lighting, and other components. Look for designers with a portfolio showcasing similar projects in Chicago homes. They should be able to advise on optimal viewing angles and screen sizes for your space.

Interior Designers Specializing in Technology Integration:

For those who want a truly cohesive look, an interior designer who understands technology is invaluable. They can help you conceal cables, choose complementary furniture, and create a space that feels both stylish and functional. Look for designers who have experience working with smart home technology and are familiar with the unique challenges of integrating technology into historic Chicago architecture.

Ready to find trusted professionals? Browse our complete directory of top-rated Home,Samsung experts in the Chicago area today.