Selena Gomez Shares Behind-the-Scenes Photos From Only Murders in the Building Season 6 in London

While the morning fog is still clinging to the Hollywood Hills and the usual chaos of the 405 is in full swing, the buzz in the West Hollywood coffee shops isn’t about the local traffic—it’s about London. Specifically, it’s about Selena Gomez’s latest Instagram dump. For those of us embedded in the Los Angeles entertainment ecosystem, seeing a powerhouse like Gomez take Only Murders in the Building across the pond isn’t just a fun plot twist for the sixth season; it’s a signal of how the “global set” is becoming the new standard for prestige streaming content.

Gomez, who has masterfully balanced her roles as a pop icon and a critically acclaimed actress, recently shared a glimpse into the production’s first week in the U.K. Between the candid shots of her with Steve Martin and Martin Short against the backdrop of Big Ben and her playful participation in the Sabrina Carpenter “House Tour” trend, the posts feel like a masterclass in modern celebrity branding. But if you look past the aesthetics, there’s a deeper industry shift happening here. The move to London marks the first time the series has filmed overseas, a decision that likely ties back to the cliffhanger of the previous season involving a royal family descendant. In the world of high-budget TV, “location authenticity” is currently winning out over the convenience of soundstages in Burbank or Culver City.

The Globalization of the Prestige Sitcom

It’s fascinating to track the trajectory of Only Murders in the Building. Since its 2021 debut on Hulu, it has evolved from a quirky mystery into a cornerstone of the streaming era, racking up seven Emmys and a massive global following. When a production of this scale leaves the L.A. Bubble, it creates a ripple effect. We’re seeing a trend where “comfort” shows are expanding their geographic footprints to keep the narrative fresh. It’s a strategy similar to what we’ve seen with other major franchises moving toward international tax incentives and the sheer visual prestige that European architecture provides.

The intersection of music and television is also on full display here. Gomez lip-syncing to Sabrina Carpenter’s “House Tour”—a track from the 2025 album Man’s Best Friend—isn’t just a casual social media post. It’s a cross-pollination of two of the most influential forces in current pop culture. When you consider that Carpenter’s album topped the Billboard 200 in September 2025, these “behind-the-scenes” moments act as organic marketing for both the show and the music industry. For L.A.-based creators, this is the blueprint: use the intimacy of social media to bridge the gap between different entertainment mediums.

However, this shift toward international filming often sparks a quiet conversation among the local crews. Organizations like the International Alliance of Theatrical Stage Employees (IATSE) and the Academy of Television Arts & Sciences are always monitoring how these “runaway productions” affect the local workforce. While the stars get the glamour of London, the logistical heavy lifting often involves a complex dance between U.S.-based production hubs and international crews. It’s a balancing act of maintaining the “Hollywood” quality while navigating the regulations of a different continent.

The “Crossover” Effect and Market Influence

Selena Gomez’s ability to pivot from the Rare Beauty empire to a lead role in a hit series, all while maintaining a presence in the pop charts with hits like “Single Soon,” represents a new archetype of the “Multi-Hyphenate.” In Los Angeles, we’ve always had the “triple threat,” but the modern version is more like a “quintuple threat”: actor, singer, entrepreneur, producer, and social media mogul. This diversification is what makes her influence so potent. When she mentions the gratitude she feels for the fans in her Instagram stories, she’s not just talking to a viewership; she’s talking to a community that she has cultivated across multiple industries.

The plot of Season 6, which seems to lean into the mystery of a U.K. Woman and royal descendants, suggests that Hulu is leaning into the “international mystery” trope that has seen a resurgence in recent years. By moving the action to London, the show expands its visual palette and likely its international subscriber base. This is a smart play in an era of streaming saturation; you don’t just grow your audience by adding more content, you grow it by making your existing content feel like a global event.

Navigating the Industry Shift in Los Angeles

Given my background as a geo-journalist focusing on the intersection of entertainment and local economics, I’ve noticed that when major productions shift overseas, it creates a specific set of needs for the professionals left behind in the L.A. Orbit. Whether you’re a supporting actor, a crew member, or a consultant, the “globalization” of your project requires a different toolkit than a standard domestic shoot. If you’re finding your career trajectory shifting toward these international hybrid productions, you can’t rely on the old way of doing business.

If this trend of international filming and multi-platform celebrity branding impacts your professional life here in Los Angeles, you need to surround yourself with specialists who understand the nuances of cross-border entertainment. Here are the three types of local professionals you should be looking for right now:

• International Entertainment Attorneys: You don’t just need a contract lawyer; you need someone who understands the legalities of international filming permits, foreign labor laws, and the tax implications of working overseas. Look for firms that have a proven track record with “runaway productions” and can navigate the specific treaties between the U.S. And the U.K. Or EU.
• Crossover Talent Strategists: As we see with the Gomez/Carpenter synergy, the line between music and TV is gone. If you are a performer, seek out managers or strategists who specialize in “platform bridging.” The right professional should be able to show you how to leverage a viral music trend to increase your visibility for casting directors in the prestige TV space.
• Global Production Accountants: Filming in London is a different financial beast than filming in Georgia or New Mexico. You need accountants who specialize in international tax credits and currency fluctuation. Look for providers who have worked with major studios like Disney or Hulu and understand the specific auditing requirements for overseas expenditures.

The landscape of entertainment is no longer confined to the zip codes of Hollywood or Burbank. As Only Murders in the Building takes its mystery to the streets of London, the industry is reminding us that the world is the new set. For those of us in L.A., the goal isn’t to fight the tide, but to build the infrastructure that allows us to follow the work wherever it goes.

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