F1 & beIN SPORTS Extend Broadcast Partnership to 2030 Across Asia
Formula 1 has secured its broadcasting future in a key Asian market, announcing a renewal of its exclusive partnership with beIN SPORTS through the conclude of the 2030 season. The deal encompasses ten territories across the Asia-Pacific region, ensuring continued comprehensive coverage of the motorsport championship for a rapidly growing fanbase.
The extension builds on a successful relationship, with beIN SPORTS reporting consistent double-digit year-on-year audience growth over the past three years. This growth underscores Formula 1’s increasing popularity in Asia, a region now boasting an estimated 447 million fans. The partnership isn’t simply about broadcasting races; it’s about cultivating a deeper engagement with the sport through dedicated content.
Beyond the live race coverage, beIN SPORTS will continue to air its original production, Off the Grid
, providing behind-the-scenes access and in-depth analysis. This will be supplemented by programming from Sky Sports F1, including The F1 Show
and Ted’s Notebook
, alongside Formula 1’s own productions like F1 Kids
and the docuseries Chasing the Dream
focusing on the Formula 2 championship. This layered approach aims to cater to a broad spectrum of fans, from seasoned enthusiasts to newcomers.
The timing of the renewal is particularly significant. marks a pivotal year for Formula 1, with sweeping regulation changes set to reshape the competitive landscape. The arrival of new manufacturers, Audi and Cadillac, promises to inject fresh excitement and investment into the sport. The calendar will expand to a record 24 races, including the inaugural Madrid Grand Prix, adding further appeal for viewers.
Ian Holmes, Chief Media Rights and Broadcasting Officer at Formula One, emphasized the strength of the partnership. Since becoming a broadcast partner, beIN SPORTS has created a world class content offering which brings fans closer to the heart of Formula 1,
Holmes stated. We are delighted to extend and expand our partnership with beIN and continue to produce engaging programming for our fans. It is through the hard work and dedication of our fantastic broadcast partners that we can continue to grow the sport and attract new audiences. We gaze forward to working with beIN SPORTS for years to come.
This sentiment highlights the importance Formula 1 places on strong media partnerships in driving global growth.
Mike Kerr, Managing Director of beIN Asia Pacific, echoed this enthusiasm, pointing to the demonstrable success of the existing relationship. Formula 1 audiences on beIN SPORTS have delivered consistent double-digit year-on-year growth over the past three years, underscoring the sport’s growing resonance with fans across our markets,
Kerr explained. This renewal reflects our shared commitment with Formula 1 to keep fans at the heart of everything we do, as we continue to elevate the fan experience across every screen through deeper access, wider coverage and new ways to connect with the sport.
The focus on enhancing the fan experience is a key driver for both organizations.
Looking ahead, both Formula 1 and beIN SPORTS have expressed a shared ambition to integrate F1 TV, Formula 1’s own over-the-top (OTT) streaming service, into beIN’s platforms. This potential integration could offer fans even greater flexibility and access to exclusive content, including live race streams, onboard cameras, and data-driven analysis. While details of this integration remain to be finalized, it signals a commitment to embracing evolving viewing habits and delivering a more personalized experience.
The Asia-Pacific region represents a crucial growth market for Formula 1. The sport has made significant strides in recent years to broaden its appeal beyond its traditional European base, and Asia has emerged as a key battleground for attracting new fans and sponsors. The continued investment in broadcasting infrastructure and content production, as evidenced by this beIN SPORTS renewal, is a testament to Formula 1’s long-term commitment to the region.
This deal isn’t just about securing broadcast revenue; it’s about building a sustainable fanbase and fostering a deeper connection with the sport. By providing comprehensive coverage, engaging content, and exploring innovative viewing options, Formula 1 and beIN SPORTS are positioning themselves to capitalize on the growing demand for motorsport in Asia. The extended partnership provides a stable platform for navigating the upcoming regulatory changes and welcoming new teams, ensuring that fans across the region will have access to all the action as Formula 1 enters a new era.
The success of Formula 1 in Asia is similarly tied to the increasing participation of Asian drivers and the growing presence of Asian sponsors. While no Asian drivers currently compete full-time in Formula 1, the sport is actively working to identify and nurture young talent from the region. The presence of Asian brands as sponsors further strengthens the connection between Formula 1 and the Asian market, creating a virtuous cycle of growth and engagement.
The renewal with beIN SPORTS is a strategic move that reinforces Formula 1’s position as a global entertainment powerhouse. As the sport continues to evolve and adapt to changing consumer preferences, strong media partnerships will be essential for reaching new audiences and maintaining its momentum. The long-term commitment demonstrated by both Formula 1 and beIN SPORTS suggests a shared vision for the future of motorsport in Asia.