Matt Cutler: Tributes to Sports Journalist & Podcaster – Sport Industry Group
The sports industry is mourning the loss of Matt Cutler, a respected journalist, communications professional, and podcaster, who passed away on . The Sport Industry Group announced his tragic passing, recognizing him as a warmly regarded figure across the global sports business landscape.
Cutler’s career spanned several prominent roles, beginning with his tenure as editor of Sport Business. He later transitioned to Head of Communications at Two Circles, where he cultivated connections throughout the international sports world. His ability to navigate and understand the complexities of the industry earned him widespread respect among colleagues and peers.
Beyond his traditional journalistic and communications function, Cutler demonstrated a passion for innovative storytelling. Following his time at Two Circles, he created and produced The Pirates vs The Premier League, an acclaimed podcast documentary series. This project showcased his talent for in-depth investigation and compelling narrative construction, attracting a dedicated audience.
Cutler’s entrepreneurial spirit led him to found Lock It In Studio, where he hosted the flagship show Guestimators alongside Absolute Radio presenter Andy Bush. This venture further highlighted his versatility and ability to connect with audiences through engaging content. He continued to push boundaries with his most recent project, Expected Goals, produced by Unofficial Partner. This podcast focused on the burgeoning business and growth of women’s football, a sector he clearly believed held significant potential.
The creation of Expected Goals is particularly noteworthy. Women’s football has experienced substantial growth in recent years, attracting increased investment, viewership, and participation. Cutler’s focus on the business side of this expansion demonstrates a keen understanding of the evolving sports landscape and the opportunities within it. His work provided valuable insights into the financial dynamics and strategic decisions shaping the future of the game.
Those who knew Cutler remember him not only for his professional accomplishments but also for his genuine personality. LinkedIn posts following the announcement of his death reflect the sentiments of many within the industry. Kev Howland described him as a “really nice guy,” while Peter Mackness simply stated he was a “lovely guy.” Tom Rawlings emphasized Cutler’s character, calling him a “fantastic sports industry professional, but also an outstanding human being.” Lillian Chen-McMahon, recalling interactions from earlier in his career with Electric Word and Sports Business, expressed her sorrow at the loss.
Cutler was a passionate supporter of Aston Villa Football Club, a detail that speaks to his personal connection to the world of sports. While his professional work encompassed the broader business aspects of the industry, his fandom grounded him in the emotional core of the game. This passion likely informed his understanding of the fan experience and the importance of connecting with audiences on a personal level.
The Sport Industry Group’s announcement acknowledged the profound loss felt by those who knew and worked with Cutler. They extended their deepest condolences to his family and friends during this tough time. Recognizing the emotional toll of such a loss, the organization also provided resources for grief support, directing individuals to Mental Health UK for help and information.
Matt Cutler’s career was a testament to his dedication, versatility, and passion for the sports industry. From his early work in journalism to his innovative podcasting ventures, he consistently sought to explore and illuminate the complexities of the business of sport. His contributions will be deeply missed, and his legacy will continue to inspire those who follow in his footsteps. He leaves behind a body of work that reflects a genuine curiosity and a commitment to insightful, engaging storytelling.