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WRC 2027: Private Teams to Compete with Manufacturers for the First Time

WRC 2027: Private Teams to Compete with Manufacturers for the First Time

March 6, 2026 Carlos Moreno - Sports Editor Sports

The landscape of the World Rally Championship (WRC) is poised for a significant shift in 2027, one that could level the playing field between manufacturer-backed teams and privateer operations. For the first time, regulations will allow private teams to homologate rally cars, a change that has the potential to reshape the competitive dynamic of the sport.

Historically, private teams have participated in the WRC and some have even achieved championship success. David Sutton’s Rothmans Rally Team won the drivers’ championship in 1981 with Ari Vatanen, and Kronos Racing secured a title in 2006. However, a private team designing and building a car capable of winning a WRC championship has, until now, been effectively prohibited.

“In terms of regulations, the fact that homologation can also be carried out by non-factory manufacturers is a huge change,” explained Tom Fowler, Technical Director at Toyota Gazoo Racing WRT, to DirtFish. “For many years, only automobile manufacturers had the right to homologate rally cars.”

This change is particularly relevant as Toyota is currently the only known manufacturer developing a completely new Rally1 car to meet the 2027 technical regulations. This opens the door for potential competition not just from other automakers, but also from privately funded projects like Project Rally One, led by Yves Matton.

Fowler acknowledged the initial concerns from Toyota, stating, “As a manufacturer, we initially, and even now, have some concerns, because for many years these rights were only ours, but now others will enter too.” However, he also emphasized the broader benefits of the rule change.

“But from a wider perspective, it starts to make sense, because unfortunately the total number of manufacturers in the Rally1 class is not particularly large. If you look at Rally1 and Rally2 combined, the picture looks better. The more companies that develop cars, the more opportunities there are for drivers to start in the championship. We have to look at the bigger picture. If all manufacturers wanted to participate in the WRC in the future, this step, like the one currently being taken (attracting privateers), would not be necessary. But right now, it seems necessary.”

The move aligns the WRC more closely with other motorsport disciplines, notably Formula 1. While McLaren is also a road car manufacturer, it operates in F1 as a constructor, utilizing engines from Mercedes-Benz while simultaneously competing against them, even surpassing them in recent seasons. Red Bull, which isn’t an automobile manufacturer, has secured eight championships since 2010.

A similar trajectory is anticipated in the WRC, although Fowler cautioned that it may be challenging for a private team to immediately match the performance level of a major manufacturer. “Currently, it looks very tough to enter and immediately reach the performance level of manufacturers, but the rules are designed to make that possible,” he said. “Just like in other motorsport disciplines. Rallying is one of the last motorsport disciplines where manufacturers still have advantages over others. But, as we see in F1, some teams are manufacturers, while others are not. But even non-manufacturing teams are able to achieve very good results, and even championship titles. I think it is only a matter of time before rallying fully moves in this direction.”

The shift in regulations doesn’t guarantee immediate success for private teams. Fowler acknowledged the difficulty of competing with established manufacturers, but the new rules provide a pathway for increased competition and innovation. The change represents a fundamental shift in the WRC’s approach, potentially opening the door for a more diverse and competitive field in the years to arrive.

The implications of this change extend beyond simply allowing private teams to build cars. It could foster greater innovation in rally car technology, as teams are no longer solely reliant on manufacturer resources. It also provides more opportunities for drivers and engineers to participate at the highest level of the sport, potentially attracting new talent and investment.

As the WRC prepares for 2027, the sport is embracing a new era of competition, one where the traditional dominance of manufacturers may be challenged by the ingenuity and determination of privateer teams.

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