Miami Open 2026: New & Renewed Sponsors Confirmed for Tournament

The 2026 Miami Open is already generating momentum, securing a raft of new and renewed sponsorship deals as it prepares to kick off qualifying rounds today, March 16th, and run through March 29th at Hard Rock Stadium. The tournament, now under new ownership, is poised to build on its established position as a premier event on both the ATP and WTA tours.

Among the new partners joining the Miami Open this year are Italian tire brand Pirelli, health and wellness firm Thorne, Brazilian tech company CRMBonus, Purina Pro Plan, Oliver Peoples, MundoTenis Tours, and Vanda Pharmaceuticals. These companies will all have a visible presence throughout the tournament, activating their sponsorships to engage with fans and enhance the overall event experience.

Pirelli’s partnership will focus on tracking serve speeds, providing on-court visibility and digital engagement opportunities for fans. Thorne, designated as the tournament’s exclusive provider of vitamins, minerals, and supplements under a multi-year agreement, will integrate its products into athlete preparation areas and leverage global broadcast exposure. Branded shaker bottles and product placement in player locker rooms are also part of the activation plan.

The influx of new sponsors is complemented by a strong base of returning partners. Presenting partner Itau leads a platinum sponsor roster that includes the Public Investment Fund (PIF), Cadillac, Betway, Emirates, Lacoste, Stella Artois, La Roche-Posay, Disney Cruise Line, and DoorDash. Additional renewals come from Baptist Health, PNC Bank, Sea-Doo, Publix, Moroccanoil, Parmigiano Reggiano, and Siggi’s, demonstrating continued confidence in the event’s value and reach.

This year’s Miami Open marks a significant transition for the tournament, as it operates under its new ownership structure, Mari. The acquisition, completed in October 2025, saw Mari – led by Endeavor chief executive Ari Emanuel – acquire the event for over $1 billion. The deal also included the Madrid Open, as well as the WTA Abu Dhabi Open, Citi DC Open, and SP Open, signaling a broader strategic investment in top-tier tennis properties.

Stephen Ross, owner of the Miami Dolphins, is a principal investor and co-owner in Mari, alongside financial backing from Apollo, RedBird Capital Partners, Qatar Investment Authority, and Ares Management. This diverse ownership group underscores the financial strength and long-term vision for the Miami Open and its sister events.

The sponsorship activity highlights the ongoing commercial appeal of the Miami Open, even amidst changes in ownership and the evolving landscape of professional tennis. The tournament’s location in a vibrant international hub, combined with its high-profile player field and dedicated fan base, continues to attract significant investment from leading brands.

As the tournament begins with qualifying rounds, the focus will quickly shift to the main draw, where top players from around the world will compete for the prestigious Miami Open title. The event’s success will not only be measured by on-court performance but also by the effectiveness of its sponsorship activations and the overall fan experience.

The Miami Open’s ability to attract and retain sponsors is a key indicator of its health and future prospects. The diverse range of partnerships, spanning industries from tires to pharmaceuticals, demonstrates the tournament’s broad appeal and its ability to deliver value to a wide range of brands. The integration of these sponsors into the tournament experience, from on-court branding to athlete support, will be crucial in maximizing their impact and enhancing the event for fans.

With a new ownership group in place and a robust sponsorship portfolio, the 2026 Miami Open is well-positioned to continue its growth and solidify its status as one of the most important events on the global tennis calendar. The coming weeks will provide a clear indication of whether the tournament can successfully navigate its transition and deliver on its ambitious goals.